SVT have appointed the senior team for the 68th Eurovision Song Contest, including Executive Producer, Ebba Adielsson.
Announced with a photoshoot paying homage to Sweden’s first Eurovision winners, ABBA, SVT have announced the senior team for Eurovision 2024.
In a break from the past few years, SVT’s senior team entirely relies on Swedish talent from SVT, including Executive Supervisor, Martin Österdahl. Ebba Adielsson, Executive Producer for 2024, will be in charge of the Eurovision 2024 from SVT’s side, and is temporarily taking a sabbatical from her role as SVT’s Head of Entertainment for the next 11 months.
I am very proud and excited about this extraordinary assignment and can finally present the first key roles and leadership of the core team that will lead Eurovision Song Contest 2024. It is impossible to find a more experienced trio in this context, and it feels extremely reassuring to have them on board in this gigantic and very complex productions.
Ebba Adielsson, Executive Producer of Eurovision Song Contest 2024
Eurovision 2024 Team
- Martin Österdahl – Executive Supervisor
- Österdahl continues in his role as the EBU’s Executive Supervisor, having been in the position since Rotterdam 2021, making this his fourth edition. Österdahl was previously SVT’s Executive Producer for the contest in 2013 and 2016, and becomes the first Executive Supervisor to oversee a contest in their home country since Lausanne 1989.
- Ebba Adielsson – Executive Producer
- SVT’s Head of Entertainment, Ebba Adielsson, will assume overall responsibility of Eurovision Song Contest 2024 from the side of the host broadcaster, SVT. Unlike many of the past Executive Producers, who have been Heads of Delegations or Executive Producer of a National Selection, Adielsson is instead Senior Management at SVT. Despite being in the same role as Andrew Cartmell last year, she is perhaps more comparable to that Rachel Ashdown or Martin Green.
- Christel Tholse Willers – Executive Producer supervising Communication, Press, Brand & Event
- Willers has an immense Eurovision Song Contest pedigree, not only having worked on Malmö 2013, but she also has spent years working on Sweden’s National Selection, Melodifestivalen, and is currently the Executive Producer of said programme. Due to her Melodifestivalen commitments, her role is unique to this contest, having previously been split amongst many other roles. She will oversee the look and feel of the contest, it’s brand, the event organisation and press communication. This means she’ll have one of the most significant creative influences over the contest. She’ll also be the person (well her team technically) that this website will have to bargain with for Press Accreditation.
- Tobias Åberg – Executive in Charge of Production
- Åberg has perhaps the longest Eurovision Song Contest resume out of everyone working on Eurovision 2024. He was first part of SVT’s core team at Malmö 2013, before returning for Stockholm 2016. Since then, he’s worked on every single Eurovision Song Contest as Head of Production. His role in 2024 is a senior version of that position with overall responsibility for technical production of the three live shows.
- Johan Bernhagen – Executive Line Producer
- Bernhagen might be the most familiar name to Eurovision fans here as he was the Head of Production at Malmö 2013, but more significantly the Executive Producer, alongside Martin Österdahl at Stockholm 2016. He’s been there and he’s done it. In 2024, his position is brand new to the contest, but is most comparable to Martin Green’s from 2023. He’s pretty much in charge of the Eurovision 2024 budget and finances and will work closely with Åberg to work out what is technically possible within the money available.
There’s currently a big question mark whether Christer Björkman, the man behind the relaunch of Melodifestivalen in 2002, Head of Show in 2013 and Head of Contest in 2016-19, will be returning from his trip to America to launch the American Song Contest, Eurovision Canada and Eurovision Latin America, to fulfil a role in 2024.
The remaining positions in the core team will be filled in the coming months.
